The Kinks were a popular British band during the 1960s.
Among the endless genres and subdivisions of music, power pop is a blending between the mainstream and the edgy. Since rock music was created, two divergent paths were forged. Some bands wanted to prove how heavy, fast or distorted rock could be. Other wanted a sound that was accessible, melodic and popular. Between the many factions of artists, power pop stands as a traditional formula based on the earliest days of both rock and pop music.
As with any genre, definitions can include a wide variety of musical pieces. Rhythmic guitars, strong melodies and vocals, and clean arrangements are the tell-tale signs of a classic power pop song. Take this classic from The Who as an early example:
The Who's early years were heavily influenced by bands such as The Beatles and The Kinks. Their earliest hits all featured the power pop and mod musical styles.
Pete Townshend's guitar playing consists of a simple riff of chords, with a different form representing the verse and chorus. During a solo, he does let go of the song's conventions. Meanwhile, Roger Daltrey's vocals are pronounced and clear above the rest of the track. Overall, the song's construction is built on major chords that do not change radically.
The power pop genre has surged in popularity and anguished in obscurity. But per each wave of bands and fads, power pop does make an appearance. But I'd be lying if I said that it was popular today.